Search Engine Optimisation, in a nutshell, is the process of increasing the visibility of a web page or a website in a search engine’s unpaid results. This is also known as “organic” or “natural” results.
The general rule of thumb is the higher ranked your website is, the more often your site will be seen in search results, and this equates to more visitors. SEO is a relatively complex concept because it involves different types of searches including local searches, image searches, news searches, and academic searches among many others.
There are two elements to SEO; on-page and off-page. On-page involves things like images, content, navigation etc. and off-page refers to things like backlinks, anchor texts, social media signals etc. We are an SEO Leeds company, and we are experts in both.
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